From the recording Be All You Can Be

The 'Be All That You Can Be' advertising campaign has been a successful
recruiting tool for the army, making high-tech weapons seem like video
games you get paid to play. Impressionable young people may be swayed
by these commercials without fully weighing the risks and see the armed
forces as little more than a means to education and benefits. Consider
this song a satirical battle-cry in the war against deceptive advertising.